Delivering relevant news to young Australians, their way 
—

<sup>Client
Triple j
ABC News

Role
User research
User experience
UI design</sup>

^Approach

Using the “Jobs-to-be-done” research approach, I conducted over 30 participant interviews, created user archetypes and facilitated ideation and visioning workshops with multiple stakeholders.

Key design considerations:

• Leveraging where users are, in this case social media.
  
• Curating relevant and interesting content specific to the target demographic
  
• Mobile optimised, responsive designs

Once conducting the switch interviews, the findings were translated into job stories, which then informed the features and concepts of the site.

Note: This project was split up into two primary areas. The first was a discovery piece of triple j users and behaviours, in a general sense. The second was focusing on the area of “News and Interesting stuff”, which then led on to triple j Hack.

These sketches represent a selection of concepts that related to both Hack and triple j (music site).

Once I received feedback, I worked with the team to prioritise the concepts from a technical and business value point of view.

Working closely with a developer, we then created a functional prototype to explore how our ideas could be translated digitally. From there, I again conducted user testing sessions to further refine the design. Once we scoped out an MMP, I moved on to detailed wireframing.

Working towards an MMP, (the first iteration of) triple j Hack site was essentially a micro-site that had two templates: the article page and the aggregation screen.

Knowing that the content of triple j hack stories will significantly vary in type and length, I designed the wireframe to be modular in elements, to have as much flexibility as possible.

Working with content makers and user testing participants, I facilitated a card sorting exercise to find what’s most relevant to inform the navigation structure.

From conducting user switch interviews, it was clear that when people interacted with most news sites, they felt overwhelmed and turned-off by the amount of information that’s on offer. Users found that it was too hard to navigate and find what’s relevant to them. From this, I designed the article tiles to be as simple as possible, stripping away all unnecessary attributes that cause visual clutter.

The majority triple j hack users land on article pages from social media referrals (significantly more than through the ABC or triple j home pages or google). Knowing that the bounce rate of this behaviour is high, I worked with the technology team to implement and leverage recommendations on “More Stories” to extend the user journey in a meaningful way.

From conducting user switch interviews, it was clear that when people interacted with most news sites, they felt overwhelmed and turned-off by the amount of information that’s on offer. Users found that it was too hard to navigate to find what’s relevant to them. From this, I designed the article tiles to be as simple as possible, stripping away all unnecessary attributes that cause visual clutter.