Refreshing the world’s biggest music poll
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<sup>Client
Triple j
ABC Network

Role
User experience
UI Design
Social Media</sup>

^Approach

Working with teams across marketing, development, social media and radio broadcast, our objective was to create a content rich experience where users can browse and explore the year’s best music and cast votes towards the Hottest 100 countdown. Users were able to sample over 2,000 songs, checkout presenter and artist votes, create and find Hottest 100 parties, and enter competitions. My role was to lead the UX and visual design.

The hottest 100 has many phases with different focuses throughout the campaign: track inspiration, voting, song countdown, reflection. The website had to reflect these changing requirements.

I designed the track inspiration page elements to be minimal to leverage the rich imagery of the album art graphics.

When voting, users can import tracks and play lists from their personal Spotify and rdio account to save time.

Knowing that users may have trouble remembering their favourite songs in the past year, the site offers the ability to sample tracks as they browse.

During the countdown event, users can hop on to the site to checkout up-to-date thoughts, parties and reactions of the hottest 100 around the world. Scanning #hottest100 online, I curated the social aggregation on the site.

^Outcome

• Increase to 2 mil votes received (1.3 mil previous year)
  
• 3,829 Hottest 100 parties registered worldwide
  
• 231k people engaged through social media on countdown day
  
• Over 3 mil people reached throughout campaign duration
  
• Webby awards nomination, best music website, 2015