Updating an old-school media approach
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<sup>Client
Foxtel

Agent
Neon Stingray

Role
User experience
Visual Design</sup>

^Challenge

As the television and film industry moves towards subscription based video-on- demand services, it’s clear that traditional media companies need to quickly adapt and innovate it’s outdated business model to remain relevant and competitive.
In response, Foxtel approached Neon Stingray to explore how their current services and offerings can be expanded into the digital market.

^Approach

To kick-off the project, we conducted a discovery phase that included undertaking an analysis of the competitor landscape, customer interviews and reviewing a significant amount of user research provided by the client.
From there, we moved on to persona generation, concept ideation, visioning, wire framing and designing visual concepts (for both desktop and tablet).

Once creating personas based on customer interviews, I facilitated a visioning workshop with stakeholders to generate ideas based on persona needs and goals. After some prioritising, I then started sketching how these concepts could be translated on screen.

From the research, we found that some users treated movies as a much bigger experience than originally thought. For some, it could be an opportunity to escape, spend together-time with the family or to ‘get-in-the-know’ with social currency. Based on this, we incorporated features such as the “discover function”, social buzz, credible reviews and recommendations.

Creating the visual concepts, I wanted the movie/TV content itself to be primary visual focus. I did this by keeping a neutral colour palette across the site and only using splash colours to indicate interactions.