Nam https://namdraws.com Nam Sat, 28 Nov 2020 15:09:43 +0000 https://namdraws.com en Mobile Menu https://namdraws.com/Mobile-Menu Wed, 22 Apr 2020 10:04:14 +0000 Nam https://namdraws.com/Mobile-Menu Home Case Studies Illustration About Contact Intro https://namdraws.com/Intro Mon, 23 Nov 2020 11:48:18 +0000 Nam https://namdraws.com/Intro Hello! 👋️ I’m a Product Designer working across UX, research, visual design and illustration. I help bring creative ideas to life and grow digital products. See works&nbsp;︎︎︎ Selected works https://namdraws.com/Selected-works-1 Sun, 22 Nov 2020 16:52:47 +0000 Nam https://namdraws.com/Selected-works-1 Selected works <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/6565fe346bf2b79a48d4cbe686ace970bb02d713937d0de959419ed2dc134d41/F2M_Hero.jpg" data-mid="89783256" border="0" data-scale="100" alt="rebvebewbewfbe" data-caption="rebvebewbewfbe" src="https://freight.cargo.site/w/1000/i/6565fe346bf2b79a48d4cbe686ace970bb02d713937d0de959419ed2dc134d41/F2M_Hero.jpg" />Free2Move <img width="1240" height="775" src="//freight.cargo.site/w/800/q/75/i/ca6f88025c33d5c5a0b1536f6552af539cafa652d4a156ae16772c2509321609/H100_Hero.jpg" data-src="//freight.cargo.site/t/original/i/ca6f88025c33d5c5a0b1536f6552af539cafa652d4a156ae16772c2509321609/H100_Hero.jpg" data-mid="89782088" style="width: 233.336px; height: 145.835px; display: none;"><img width="1240" height="697" width_o="1240" height_o="697" data-src="https://freight.cargo.site/t/original/i/885a3d6c709cbb8e47fd004c5f0d41ad0b24d1870828576aafc6499e82fad555/H100_Hero.jpg" data-mid="89783292" border="0" src="https://freight.cargo.site/w/1000/i/885a3d6c709cbb8e47fd004c5f0d41ad0b24d1870828576aafc6499e82fad555/H100_Hero.jpg" /> Triple j <img width="2048" height="1365" src="//freight.cargo.site/w/800/q/75/i/90f426e40d038f0ece35f55c906bcc73d5291c85adfd6ef8fd0c4cbf8e9a93d6/Hack_Hero.jpg" data-src="https://freight.cargo.site/t/original/i/90f426e40d038f0ece35f55c906bcc73d5291c85adfd6ef8fd0c4cbf8e9a93d6/Hack_Hero.jpg" data-mid="89781923" style="width: 233.336px; height: 155.519px; display: none;"><img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/e76689cd61138e665f0a35bab4ea3cae64835cfe2707f2287c2313323cd4cc86/Hack_Hero.jpg" data-mid="89783323" border="0" src="https://freight.cargo.site/w/1000/i/e76689cd61138e665f0a35bab4ea3cae64835cfe2707f2287c2313323cd4cc86/Hack_Hero.jpg" /> ABC <img width="1280" height="720" src="//freight.cargo.site/w/800/q/75/i/73cab26f82e2540da03feeaa62a7a3e20610dbe24416ef5e9e6f30b1abece094/Foxtel_Hero.jpg" data-src="//freight.cargo.site/t/original/i/73cab26f82e2540da03feeaa62a7a3e20610dbe24416ef5e9e6f30b1abece094/Foxtel_Hero.jpg" data-mid="89782107" style="width: 233.336px; height: 131.251px; display: none;"><img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/8f57dd9ddb6a7893d4a84be8987c972b864897b7b07e2ded3eb88a43c33c9c68/Foxtel_Hero.jpg" data-mid="89783375" border="0" src="https://freight.cargo.site/w/1000/i/8f57dd9ddb6a7893d4a84be8987c972b864897b7b07e2ded3eb88a43c33c9c68/Foxtel_Hero.jpg" />Foxtel <img width="2480" height="1650" src="//freight.cargo.site/w/800/q/75/i/fec48dac86e850eb8ef5753552732986a3f3cfcf3bbc39a67661e70f3d23594e/Recharge_Hero.jpg" data-src="https://freight.cargo.site/t/original/i/fec48dac86e850eb8ef5753552732986a3f3cfcf3bbc39a67661e70f3d23594e/Recharge_Hero.jpg" data-mid="89781975" style="width: 233.336px; height: 155.243px; display: none;"><img width="2480" height="1395" width_o="2480" height_o="1395" data-src="https://freight.cargo.site/t/original/i/e4780b16ca42d686dbbc2ddab47b04b98fcb3d5365a750750a498c700ef846c0/Recharge_Hero.jpg" data-mid="89783376" border="0" src="https://freight.cargo.site/w/1000/i/e4780b16ca42d686dbbc2ddab47b04b98fcb3d5365a750750a498c700ef846c0/Recharge_Hero.jpg" />ReachOut <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/4ad4ee0ca7552fd18c91799e22cbbd85c8a5dc50adf3b463dcc58fa7634d675c/CBA_Hero.jpg" data-mid="89783381" border="0" src="https://freight.cargo.site/w/1000/i/4ad4ee0ca7552fd18c91799e22cbbd85c8a5dc50adf3b463dcc58fa7634d675c/CBA_Hero.jpg" /> Commonwealth Bank Selected works copy https://namdraws.com/Selected-works-copy Sat, 28 Nov 2020 15:09:43 +0000 Nam https://namdraws.com/Selected-works-copy Selected works <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/6565fe346bf2b79a48d4cbe686ace970bb02d713937d0de959419ed2dc134d41/F2M_Hero.jpg" data-mid="90391069" border="0" data-scale="100" alt="rebvebewbewfbe" data-caption="rebvebewbewfbe" src="https://freight.cargo.site/w/1000/i/6565fe346bf2b79a48d4cbe686ace970bb02d713937d0de959419ed2dc134d41/F2M_Hero.jpg" />Free2Move <img width="1240" height="775" src="//freight.cargo.site/w/800/q/75/i/ca6f88025c33d5c5a0b1536f6552af539cafa652d4a156ae16772c2509321609/H100_Hero.jpg" data-src="//freight.cargo.site/t/original/i/ca6f88025c33d5c5a0b1536f6552af539cafa652d4a156ae16772c2509321609/H100_Hero.jpg" data-mid="89782088" style="width: 228.13px; height: 142.581px; display: none;"><img width="1240" height="697" width_o="1240" height_o="697" data-src="https://freight.cargo.site/t/original/i/885a3d6c709cbb8e47fd004c5f0d41ad0b24d1870828576aafc6499e82fad555/H100_Hero.jpg" data-mid="90391070" border="0" src="https://freight.cargo.site/w/1000/i/885a3d6c709cbb8e47fd004c5f0d41ad0b24d1870828576aafc6499e82fad555/H100_Hero.jpg" /> Triple j <img width="2048" height="1365" src="//freight.cargo.site/w/800/q/75/i/90f426e40d038f0ece35f55c906bcc73d5291c85adfd6ef8fd0c4cbf8e9a93d6/Hack_Hero.jpg" data-src="https://freight.cargo.site/t/original/i/90f426e40d038f0ece35f55c906bcc73d5291c85adfd6ef8fd0c4cbf8e9a93d6/Hack_Hero.jpg" data-mid="89781923" style="width: 228.13px; height: 152.049px; display: none;"><img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/e76689cd61138e665f0a35bab4ea3cae64835cfe2707f2287c2313323cd4cc86/Hack_Hero.jpg" data-mid="90391071" border="0" src="https://freight.cargo.site/w/1000/i/e76689cd61138e665f0a35bab4ea3cae64835cfe2707f2287c2313323cd4cc86/Hack_Hero.jpg" /> ABC <img width="1280" height="720" src="//freight.cargo.site/w/800/q/75/i/73cab26f82e2540da03feeaa62a7a3e20610dbe24416ef5e9e6f30b1abece094/Foxtel_Hero.jpg" data-src="//freight.cargo.site/t/original/i/73cab26f82e2540da03feeaa62a7a3e20610dbe24416ef5e9e6f30b1abece094/Foxtel_Hero.jpg" data-mid="89782107" style="width: 228.13px; height: 128.323px; display: none;"><img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/8f57dd9ddb6a7893d4a84be8987c972b864897b7b07e2ded3eb88a43c33c9c68/Foxtel_Hero.jpg" data-mid="90391072" border="0" src="https://freight.cargo.site/w/1000/i/8f57dd9ddb6a7893d4a84be8987c972b864897b7b07e2ded3eb88a43c33c9c68/Foxtel_Hero.jpg" />Foxtel <img width="2480" height="1650" src="//freight.cargo.site/w/800/q/75/i/fec48dac86e850eb8ef5753552732986a3f3cfcf3bbc39a67661e70f3d23594e/Recharge_Hero.jpg" data-src="https://freight.cargo.site/t/original/i/fec48dac86e850eb8ef5753552732986a3f3cfcf3bbc39a67661e70f3d23594e/Recharge_Hero.jpg" data-mid="89781975" style="width: 228.13px; height: 151.78px; display: none;"><img width="2480" height="1395" width_o="2480" height_o="1395" data-src="https://freight.cargo.site/t/original/i/e4780b16ca42d686dbbc2ddab47b04b98fcb3d5365a750750a498c700ef846c0/Recharge_Hero.jpg" data-mid="90391073" border="0" src="https://freight.cargo.site/w/1000/i/e4780b16ca42d686dbbc2ddab47b04b98fcb3d5365a750750a498c700ef846c0/Recharge_Hero.jpg" />ReachOut <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/4ad4ee0ca7552fd18c91799e22cbbd85c8a5dc50adf3b463dcc58fa7634d675c/CBA_Hero.jpg" data-mid="90391074" border="0" src="https://freight.cargo.site/w/1000/i/4ad4ee0ca7552fd18c91799e22cbbd85c8a5dc50adf3b463dcc58fa7634d675c/CBA_Hero.jpg" /> Commonwealth Bank Illustrations https://namdraws.com/Illustrations Wed, 22 Apr 2020 10:04:12 +0000 Nam https://namdraws.com/Illustrations <img width="1200" height="960" width_o="1200" height_o="960" data-src="https://freight.cargo.site/t/original/i/5bcff10b17338d1a1a56a7813a947d8e806aba021f9f51292f892eb83678f49e/TokyoTrain_Web.jpg" data-mid="77353477" border="0" src="https://freight.cargo.site/w/1000/i/5bcff10b17338d1a1a56a7813a947d8e806aba021f9f51292f892eb83678f49e/TokyoTrain_Web.jpg" /> <img width="1200" height="960" width_o="1200" height_o="960" data-src="https://freight.cargo.site/t/original/i/a8a91a0e975c07191b3bc0935460afbb216c5d540e5117bbd5027fd95b30df6b/AsakusaSketch_Web.jpg" data-mid="70534743" border="0" src="https://freight.cargo.site/w/1000/i/a8a91a0e975c07191b3bc0935460afbb216c5d540e5117bbd5027fd95b30df6b/AsakusaSketch_Web.jpg" /> <img width="960" height="1200" width_o="960" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c579972fb14ec987a184f27e23381f02753759232a1f999e0ce0c87586dadda0/FlowerWrestlers_Web.jpg" data-mid="70534757" border="0" src="https://freight.cargo.site/w/960/i/c579972fb14ec987a184f27e23381f02753759232a1f999e0ce0c87586dadda0/FlowerWrestlers_Web.jpg" /> <img width="1200" height="900" width_o="1200" height_o="900" data-src="https://freight.cargo.site/t/original/i/ae95ed0ea1d446370a8276ff8e825410b009b25fc1eb06487ab50940a7d0b2b3/SleepingCat_Web.jpg" data-mid="77353473" border="0" src="https://freight.cargo.site/w/1000/i/ae95ed0ea1d446370a8276ff8e825410b009b25fc1eb06487ab50940a7d0b2b3/SleepingCat_Web.jpg" /> <img width="1200" height="960" width_o="1200" height_o="960" data-src="https://freight.cargo.site/t/original/i/ce38567787e14a046b3ad8be9ac124bcf08b0b9770851aac4de2ad8de81d83e3/Boarding_Web.jpg" data-mid="70534748" border="0" src="https://freight.cargo.site/w/1000/i/ce38567787e14a046b3ad8be9ac124bcf08b0b9770851aac4de2ad8de81d83e3/Boarding_Web.jpg" /> <img width="1200" height="857" width_o="1200" height_o="857" data-src="https://freight.cargo.site/t/original/i/f302a5b758d9387c04ddbd21ecea294d40fa8fa4952b258ca812456c1a2888ce/BikeRide_Web.jpg" data-mid="70534746" border="0" src="https://freight.cargo.site/w/1000/i/f302a5b758d9387c04ddbd21ecea294d40fa8fa4952b258ca812456c1a2888ce/BikeRide_Web.jpg" /> <img width="960" height="1200" width_o="960" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f6d05c70609d0a5f18db2570c351a4af69054565df7ad4ad800206c6e64bb7d7/Smoker_Web.jpg" data-mid="77353474" border="0" src="https://freight.cargo.site/w/960/i/f6d05c70609d0a5f18db2570c351a4af69054565df7ad4ad800206c6e64bb7d7/Smoker_Web.jpg" /> <img width="1200" height="960" width_o="1200" height_o="960" data-src="https://freight.cargo.site/t/original/i/05472bed0fec4b2a467517e9e3e5527dfaf90b03125474b6d695a6f8920af6ff/BoardingSketch_Web.jpg" data-mid="70534750" border="0" src="https://freight.cargo.site/w/1000/i/05472bed0fec4b2a467517e9e3e5527dfaf90b03125474b6d695a6f8920af6ff/BoardingSketch_Web.jpg" /> <img width="1200" height="900" width_o="1200" height_o="900" data-src="https://freight.cargo.site/t/original/i/31f7c7927155336c3c97d57b507cbb1a470886b7d41c8e5415e2fe3a0f294210/AirportSketch_Web.jpg" data-mid="70534740" border="0" src="https://freight.cargo.site/w/1000/i/31f7c7927155336c3c97d57b507cbb1a470886b7d41c8e5415e2fe3a0f294210/AirportSketch_Web.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e9d885894fbf82d86ba485e8997ec3b716d9afd6ba3ecea82197d71589f9b357/GrimSkater_Web.jpg" data-mid="77353469" border="0" src="https://freight.cargo.site/w/1000/i/e9d885894fbf82d86ba485e8997ec3b716d9afd6ba3ecea82197d71589f9b357/GrimSkater_Web.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/99a75a3f3309ce03315cc05c6b686c10035fa0061dfe44d1472979691a2430be/TFeld_Web.jpg" data-mid="77353476" border="0" 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data-src="https://freight.cargo.site/t/original/i/ee1f1654da1b721090a904a6d5aeda02c254b0eecbb9dd627039fa259e19e3da/PortugalBar_Web.jpg" data-mid="77353472" border="0" src="https://freight.cargo.site/w/675/i/ee1f1654da1b721090a904a6d5aeda02c254b0eecbb9dd627039fa259e19e3da/PortugalBar_Web.jpg" /> <img width="1200" height="960" width_o="1200" height_o="960" data-src="https://freight.cargo.site/t/original/i/164feee5c4b11e56369b5821c8f8ac276bfe51583d910a14c9c7541568234f68/CoffeeSerpentsSketch_Web.jpg" data-mid="70534751" border="0" src="https://freight.cargo.site/w/1000/i/164feee5c4b11e56369b5821c8f8ac276bfe51583d910a14c9c7541568234f68/CoffeeSerpentsSketch_Web.jpg" /> <img width="960" height="1200" width_o="960" height_o="1200" data-src="https://freight.cargo.site/t/original/i/aa305da27910ff0e635bf0bbf3936a5f46a883f4447514d2ab234c7e91bb3517/BerlinSt_Web.jpg" data-mid="77353467" border="0" 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data-src="https://freight.cargo.site/t/original/i/82f68c0d41e8c99c178453c38a5a6f51ceffc3e327077518fe1238ab1c755b03/PlantFace_Web.jpg" data-mid="70534772" border="0" src="https://freight.cargo.site/w/1000/i/82f68c0d41e8c99c178453c38a5a6f51ceffc3e327077518fe1238ab1c755b03/PlantFace_Web.jpg" /> <img width="1200" height="960" width_o="1200" height_o="960" data-src="https://freight.cargo.site/t/original/i/c442550a2cfc93da900fad4ceccba315b1c57b59064a0f34dab4520d82ddc56d/DeathWatching_Web.jpg" data-mid="77353468" border="0" src="https://freight.cargo.site/w/1000/i/c442550a2cfc93da900fad4ceccba315b1c57b59064a0f34dab4520d82ddc56d/DeathWatching_Web.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/dc77bb5a0885bc340ff53f5dbc8d7481bc02cb0db10b4322f9232e017ee74a73/LostDogs_Web.jpg" data-mid="70534764" border="0" 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data-src="https://freight.cargo.site/t/original/i/4f74ef7ec13e26c3cbe6c31aef9bc2cf2615418ed626e15676336cd186c74801/PizzaFace_Web.jpg" data-mid="70534770" border="0" src="https://freight.cargo.site/w/1000/i/4f74ef7ec13e26c3cbe6c31aef9bc2cf2615418ed626e15676336cd186c74801/PizzaFace_Web.jpg" /> <img width="1200" height="960" width_o="1200" height_o="960" data-src="https://freight.cargo.site/t/original/i/f930ff071e0a338f8f4ecdbbfe4631674fbf2c3e5a9851b18772dad168c7f235/WaveSketch_Web.jpg" data-mid="70534781" border="0" src="https://freight.cargo.site/w/1000/i/f930ff071e0a338f8f4ecdbbfe4631674fbf2c3e5a9851b18772dad168c7f235/WaveSketch_Web.jpg" /> <img width="1200" height="720" width_o="1200" height_o="720" data-src="https://freight.cargo.site/t/original/i/e9a6e393c0cf962d0958b44844da4642f72dc0fe1da52db945e07d0b1191d14b/NegativeShirt_Web.jpg" data-mid="78459720" border="0" 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data-src="https://freight.cargo.site/t/original/i/79e9b2a282b07922cc114d375d85cc78f72ec57abbbc0bd2b66603694a8df2e9/PlaneWarp_Web.jpg" data-mid="70534771" border="0" src="https://freight.cargo.site/w/1000/i/79e9b2a282b07922cc114d375d85cc78f72ec57abbbc0bd2b66603694a8df2e9/PlaneWarp_Web.jpg" /> <img width="1200" height="857" width_o="1200" height_o="857" data-src="https://freight.cargo.site/t/original/i/745b7b96b18271212c8d2d722695cfd192db8da19ddd97f37172cc13d32891f1/TreeShadow_Web.jpg" data-mid="77353479" border="0" src="https://freight.cargo.site/w/1000/i/745b7b96b18271212c8d2d722695cfd192db8da19ddd97f37172cc13d32891f1/TreeShadow_Web.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9ac4845b32ed39b35d1d69f8bd45d69170d9001afab68908e8606c2f33c3129a/Lemon_Web.jpg" data-mid="70534763" border="0" src="https://freight.cargo.site/w/1000/i/9ac4845b32ed39b35d1d69f8bd45d69170d9001afab68908e8606c2f33c3129a/Lemon_Web.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/42e984d491666dc31267058c9d01ba0899759555498da010b862b7587cdad1e9/PaulHorse_Web.jpg" data-mid="77353471" border="0" src="https://freight.cargo.site/w/1000/i/42e984d491666dc31267058c9d01ba0899759555498da010b862b7587cdad1e9/PaulHorse_Web.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e5483084d31ac53ed52ce750bc4134ae7e64cfc90bbf814905124ffd8e3322c1/Smokers_Web.jpg" data-mid="77353475" border="0" src="https://freight.cargo.site/w/1000/i/e5483084d31ac53ed52ce750bc4134ae7e64cfc90bbf814905124ffd8e3322c1/Smokers_Web.jpg" /> <img width="1200" height="960" width_o="1200" height_o="960" data-src="https://freight.cargo.site/t/original/i/f9eb3f6e255860579ac831afea1ed2678ca98fadcb003709ca465e899db63802/RamenSketch_Web.jpg" data-mid="70534774" border="0" src="https://freight.cargo.site/w/1000/i/f9eb3f6e255860579ac831afea1ed2678ca98fadcb003709ca465e899db63802/RamenSketch_Web.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8846c7f942b469e30892103f8a745afefbe3b30fe86f447da5c6bb400bec8cc5/PortraitsLondon_Web.jpg" data-mid="70534773" border="0" src="https://freight.cargo.site/w/1000/i/8846c7f942b469e30892103f8a745afefbe3b30fe86f447da5c6bb400bec8cc5/PortraitsLondon_Web.jpg" /> <img width="1200" height="960" width_o="1200" height_o="960" data-src="https://freight.cargo.site/t/original/i/ac7dbf0ec41461b02dad729e64300c123681792679efc91c0c3459385f38747a/WaveBlue_Web.jpg" data-mid="70534780" border="0" src="https://freight.cargo.site/w/1000/i/ac7dbf0ec41461b02dad729e64300c123681792679efc91c0c3459385f38747a/WaveBlue_Web.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/82487d62afe603c06fdeadc0823caeff8c04b0d8928fd1bb8744bf70401d3059/TateHang_Web.jpg" data-mid="70534775" border="0" src="https://freight.cargo.site/w/1000/i/82487d62afe603c06fdeadc0823caeff8c04b0d8928fd1bb8744bf70401d3059/TateHang_Web.jpg" /> <img width="1200" height="899" width_o="1200" height_o="899" data-src="https://freight.cargo.site/t/original/i/9d1123e39843a4e21c603823a5c7f5f43359c1bb234c4f0dbbd7676404d3bfba/JapanSketch_Web.jpg" data-mid="70534762" border="0" src="https://freight.cargo.site/w/1000/i/9d1123e39843a4e21c603823a5c7f5f43359c1bb234c4f0dbbd7676404d3bfba/JapanSketch_Web.jpg" /> <img width="1200" height="960" width_o="1200" height_o="960" data-src="https://freight.cargo.site/t/original/i/b6cb1993a5b8a00dcb5f9c774e0dd37501b4521875be8e2e9afb582feb073482/Hamburg_Sketch_Web.jpg" data-mid="70534761" border="0" src="https://freight.cargo.site/w/1000/i/b6cb1993a5b8a00dcb5f9c774e0dd37501b4521875be8e2e9afb582feb073482/Hamburg_Sketch_Web.jpg" /> <img width="1200" height="900" width_o="1200" height_o="900" data-src="https://freight.cargo.site/t/original/i/881d141c9a03a035aeed3cd9a3a359f3eeae7fa3153e36e8ec34f71fa29ddbb0/HackneyCafe_Web.jpg" data-mid="70534759" border="0" src="https://freight.cargo.site/w/1000/i/881d141c9a03a035aeed3cd9a3a359f3eeae7fa3153e36e8ec34f71fa29ddbb0/HackneyCafe_Web.jpg" /> About https://namdraws.com/About Fri, 27 Nov 2020 17:00:59 +0000 Nam https://namdraws.com/About <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/04f087dc152ca63bf9979e6b3096b2ebe80e97cc29243bceabc5a283340ef922/NamPic_Web.jpg" data-mid="90321628" border="0" data-scale="92" src="https://freight.cargo.site/w/500/i/04f087dc152ca63bf9979e6b3096b2ebe80e97cc29243bceabc5a283340ef922/NamPic_Web.jpg" /> AboutI’m a Product Designer working across UX, research, visual design and illustration. I help bring creative ideas to life and grow digital products. With 10 years of experience, I’ve worked within a variety of industries including mobility, broadcasting, entertainment, financial services, retail, news and healthcare. I love getting obsessed with complex problems and coming up with creative and meaningful solutions. I believe an iterative and hypothesis driven approach, balancing both qualitative and quantitative data, is fundamental in identifying opportunities and informing design decisions.See resumé ︎︎︎ Hero https://namdraws.com/Hero Mon, 23 Nov 2020 19:14:57 +0000 Nam https://namdraws.com/Hero Untangling and unifying shared mobility services&nbsp; — Overview https://namdraws.com/Overview Tue, 24 Nov 2020 20:53:17 +0000 Nam https://namdraws.com/Overview Client Free2MoveePSA Groupe Role Senior UX Design Challenge As cities evolve with increasing population and traffic congestion, many services have popped up in an effort to alleviate new mobility and travelling user pains. With competition fierce across ride hailing, car, scooter, bike sharing and trip planning, users have found themselves with an abundance of choice, that can at times be overwhelming and difficult to navigate. Free2Move’s ultimate vision is to simplify this new mobility paradigm. Case study https://namdraws.com/Case-study Mon, 23 Nov 2020 18:41:00 +0000 Nam https://namdraws.com/Case-study Background Initially a ‘car sharing aggregator’ startup in Berlin (originally named Carjump), Free2Move has quickly grown to now having a presence in more than 150 cities worldwide, as well expanding their offering to include scooters, bikes, kick-scooters, rental and parking. Backed by The PSA Groupe, Free2Move also owns and manage a fleet of car sharing vehicles in major cities such as Paris and Washington DC. <img width="1086" height="1248" width_o="1086" height_o="1248" data-src="https://freight.cargo.site/t/original/i/f933096100318119bd2564f916ff20a99c7511389fcf6ae720e72237dbb22c5c/F2M_Insitu.jpg" data-mid="89831107" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f933096100318119bd2564f916ff20a99c7511389fcf6ae720e72237dbb22c5c/F2M_Insitu.jpg" /> Role &amp; ResponsibilitiesAlthough I was officially contracted as a Senior UX Designer, common in ‘startup dynamics’, I had the opportunity to switch between many roles and responsibilities. On product side, I was involved in all aspects of the design process. Leading qualitative user research, wireframing, testing, and the production of UI design. Working collaboratively in multidisciplinary teams, I worked closely with Product Owners, Developers, QA, Marketing and business stakeholders. Managing project expectations and liassing between internal and external stakeholders was major aspect of the role. As the team grew, I also had the privilege in mentoring 2 junior designs and managing the design team. Research driven approach Deep diving into the product, we used the ‘jobs-to-be- done’ research approach to identity key shared-mobility user ‘jobs’ and their correlating ‘pains’ and ‘gains’. We discovered the main areas affecting user’s experience the most were Costs, Journey disruptions and Journey uncertainties. This provided the framework to help the team (and stakeholders) reflect on what is the core of the product, and how where we would like to go. <img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/8f798ffafaff384361e51c51eac6b7e21b5592adacb66beed419bed8d77933fe/F2M_CustomerJobs.jpg" data-mid="89831226" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/8f798ffafaff384361e51c51eac6b7e21b5592adacb66beed419bed8d77933fe/F2M_CustomerJobs.jpg" /> Value Proposition Workshop <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/654b1ad11d0be72e0e282154ff1d2c6e3dc98da051cf43cb186450172bfe9acc/F2M_Workshop.jpg" data-mid="89831302" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/654b1ad11d0be72e0e282154ff1d2c6e3dc98da051cf43cb186450172bfe9acc/F2M_Workshop.jpg" />Sketching Workshop Based on a combination of In house User interviews, customer survey feedback and external mobility user trends reports (from PSA), Personas were developed to stress test current and future features as well as inform the product roadmap. <img width="2000" height="1415" width_o="2000" height_o="1415" data-src="https://freight.cargo.site/t/original/i/f1f0bec528b62de66c297fab0297cf2559e619e3a07f96e76d8a33c3fb2ffd22/F2M_PersonaAda.jpg" data-mid="89831380" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/f1f0bec528b62de66c297fab0297cf2559e619e3a07f96e76d8a33c3fb2ffd22/F2M_PersonaAda.jpg" /> <img width="2000" height="1415" width_o="2000" height_o="1415" data-src="https://freight.cargo.site/t/original/i/7e899e76f886525be86f8bf0fca3863b12ac6cdb9da0a553030f39e93e82b682/F2M_PersonaNicolas.jpg" data-mid="89831392" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7e899e76f886525be86f8bf0fca3863b12ac6cdb9da0a553030f39e93e82b682/F2M_PersonaNicolas.jpg" /> <img width="2462" height="2494" width_o="2462" height_o="2494" data-src="https://freight.cargo.site/t/original/i/44e92c5d50fa7eab8614ad13974d4deafe823fe2f2a4d13907c83474a8b3fc78/F2M_Scenario.jpg" data-mid="89831415" border="0" data-scale="100" data-no-zoom src="https://freight.cargo.site/w/1000/i/44e92c5d50fa7eab8614ad13974d4deafe823fe2f2a4d13907c83474a8b3fc78/F2M_Scenario.jpg" /> Persona and scenario sketching <img width="1890" height="1268" width_o="1890" height_o="1268" data-src="https://freight.cargo.site/t/original/i/63c1a230f9c21b72a71246885d390b468adc96001839efeb8ab57909d47db837/F2M_VehicleCards.jpg" data-mid="90070428" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/63c1a230f9c21b72a71246885d390b468adc96001839efeb8ab57909d47db837/F2M_VehicleCards.jpg" />Vehicle details and filtering Multi-provider registration One of the biggest user fustrations discovered through research is that users at times felt overwhelmed by the process of signing up to multiple car sharing providers when first starting. Not only did they have to figure out which provider(s) is best suited for them, but the laborious effort of inputting the same details multiple times was frustrating and cumbersome. Project description Enabling the possibility to create multiple accounts for mobility sharing providers with one registration. User pain pointsCreating multiple accounts is time consuming and repetitive for the user. Users can get overwhelmed and confused by learning about mobility options and different providers.Complexity in understanding rates, laws and how-to-use. Restrictions Current version does not scale internationally. Limitations on payment methods. Restrictions on privacy laws and regulations (GDPR). Project planning and metrics Free2Move committed to achieving ambitious KPIs revolving around the number of bookings and registrations throughout a 3 year period. With ambitious goals ahead, the internal product team aimed to steadily increase the registration conversions by atleast&nbsp;15% each quarter. Each sprint involved the Registration feature team coming together to prioritise different ideas and hypotheses on how to improve registration usability and conversion. <img width="1077" height="667" width_o="1077" height_o="667" data-src="https://freight.cargo.site/t/original/i/444ca50f26b7e0c2a120fe3fc9a45957687f7458c7a2174ce12c4dc1b07a8e67/F2M_ProductRoadmap-copy.png" data-mid="91984926" border="0" src="https://freight.cargo.site/w/1000/i/444ca50f26b7e0c2a120fe3fc9a45957687f7458c7a2174ce12c4dc1b07a8e67/F2M_ProductRoadmap-copy.png" /> Mapping user pain points Discovery As the Feature’s aim was to aggregate and unify several registration flows at once, ranging from car, bike and scooter sharing, we wanted to leverage as much existing patterns as possible and not ‘re-invent the wheel.’ The process of comparing and contrasting multiple registrations flows not only provided the (disassembled) skeletal structure to the flow, but also collated the gatherings required. <img width="4924" height="2056" width_o="4924" height_o="2056" data-src="https://freight.cargo.site/t/original/i/fde20ec2304ea1ebcc6609d82a49e134c37c174298c0a61a0dcf30ea4d06a452/F2M_ProviderShots.jpg" data-mid="91927665" border="0" src="https://freight.cargo.site/w/1000/i/fde20ec2304ea1ebcc6609d82a49e134c37c174298c0a61a0dcf30ea4d06a452/F2M_ProviderShots.jpg" />Varying provider registration flows Leveraging user insights With the previous version of the Multi-Provider Registration flow, we set up usability testing sessions to identify user pain points and frustrations. Together with liaising with the Customer Success team, as well as Data Analysts, these insights acted as guide for what to include in the coming sprints. <img width="1812" height="1472" width_o="1812" height_o="1472" data-src="https://freight.cargo.site/t/original/i/4bd1203c01f13987ce9d065a60de31f23cd56feea91790f17f770b43298a48cb/F2M_MPR_Usertest.jpg" data-mid="91987812" border="0" src="https://freight.cargo.site/w/1000/i/4bd1203c01f13987ce9d065a60de31f23cd56feea91790f17f770b43298a48cb/F2M_MPR_Usertest.jpg" /> User testing questions You’re interested in car and scooter sharing and would like to learn more. How would you do this? You would like to register for DriveNow and Coup. Please perform this task. You would like save and continuing registering later. How would you do this? What the difference between ‘Connect’ and ‘Register’? Ideation and DesignAs the Multi-Provider Registration relies heavily on technical capabilities, business requirements, law regulations, and careful consideration of expanding edge cases, the design process relied heavily on collaborative input. The feature team, consisting of backend and frontend developers, PO, QA and a UX/UI organised many workshops to iteratively sketch how the flow would function. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/4fc08ab3950a3474add4176f632891a37aa6cc180ff44c4a0dbd792ea25c3d53/F2M_Outlook.jpg" data-mid="89831454" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/4fc08ab3950a3474add4176f632891a37aa6cc180ff44c4a0dbd792ea25c3d53/F2M_Outlook.jpg" />Registration flow workshop <img width="2201" height="4252" width_o="2201" height_o="4252" data-src="https://freight.cargo.site/t/original/i/17cb3b128c50a189e1c44d0555a4b99ee489882b465625339370bb4050eedf75/F2M_MPRVD.jpg" data-mid="92062185" border="0" src="https://freight.cargo.site/w/1000/i/17cb3b128c50a189e1c44d0555a4b99ee489882b465625339370bb4050eedf75/F2M_MPRVD.jpg" /> Multi-Provider Registration flow <img width="1708" height="1472" width_o="1708" height_o="1472" data-src="https://freight.cargo.site/t/original/i/21f4c6dbfd577d56bef0796cbc55db71ebce41adfdabd0721b90ff8ae9e388ae/F2M_MPREdgeCases.jpg" data-mid="91980472" border="0" src="https://freight.cargo.site/w/1000/i/21f4c6dbfd577d56bef0796cbc55db71ebce41adfdabd0721b90ff8ae9e388ae/F2M_MPREdgeCases.jpg" /> Entry pointsFine-tune wording on CTAs like "Login", "Register", "Connect", "Continue registration" etc.Create contextual entry points into MPR (e.g. from the map) Reduce drop-offsProvider list as first screen of the MPR process. Remove password confirmation and/or loosen security requirements. (a/b)Add provider deals and detail pages. <img width="1708" height="1824" width_o="1708" height_o="1824" data-src="https://freight.cargo.site/t/original/i/c44e038b404c86c225c471704027b72eaad6ddf348c9911c1b525a5f399d4195/F2M_MPREliminateDropOffs.jpg" data-mid="91980782" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c44e038b404c86c225c471704027b72eaad6ddf348c9911c1b525a5f399d4195/F2M_MPREliminateDropOffs.jpg" /> <img width="2527" height="1472" width_o="2527" height_o="1472" data-src="https://freight.cargo.site/t/original/i/adfe1207c3598a48762b4b72426cc74f653a1ada420afda228480007d345a6c7/F2M_MPRAutoFill.jpg" data-mid="91981293" border="0" src="https://freight.cargo.site/w/1000/i/adfe1207c3598a48762b4b72426cc74f653a1ada420afda228480007d345a6c7/F2M_MPRAutoFill.jpg" /> Auto-fill user dataOrder document scans in the beginning of the flow to auto-fill data Jumio must not block distributions when response was not received. Do not block distributions for (bike) providers that do not need ID/DL checks. Error Handling Users can edit personal data. In case of failed distribution, show errors to user. Mismatch of driver license ID entered by user and the number as identified by Jumio causes users to get stuck. <img width="1707" height="1472" width_o="1707" height_o="1472" data-src="https://freight.cargo.site/t/original/i/da56440531ac48fcb3c20694a6df7e2fc9dff465e9b6b5eaf822918469227360/F2M_MPRErrorHandling.jpg" data-mid="91981405" border="0" src="https://freight.cargo.site/w/1000/i/da56440531ac48fcb3c20694a6df7e2fc9dff465e9b6b5eaf822918469227360/F2M_MPRErrorHandling.jpg" /> Learning from insights and metrics The Multi-Provider Registration is an ever evolving feature. Each Sprint strategically tackled specific areas of focus throughout the flow in an effort to ultimately improve conversion rates, which would then lead to happy retaining customer making the most out of our app. From the Design updates and adjustments (as mentioned above), in combination with Technological advancements, Marketing campaigns, Customer Success initiatives, the team saw conversion rates increase. At it’s peak more than 2,000 registrations were made per month. Registrations made Apr - Jun 2019: ↑3.622% Jul - Sep 2019: ↑18.97% Oct - Dec 2019: ↑45.44% Jan - Mar 2020: ↓16.72% Iterative design and changing requirementsTowards the end of 2019 and beginning the 2020, Free2Move as a organisation, was shifting it’s focus from being an aggregator to concentrating on having it’s own car sharing fleet. This move meant that (unfortunately) the Multi-Provider Registration was no longer required. The registration flow has since then transformed into a stand-alone provider experience. In addition, a visual revamp initiative was being implemented. <img width="3731" height="2067" width_o="3731" height_o="2067" data-src="https://freight.cargo.site/t/original/i/a56b1811ca8725a77926316bcb69e777f9b40edec61db00458a8e6553d680c00/F2M_ParisMPRHalf.jpg" data-mid="92002620" border="0" src="https://freight.cargo.site/w/1000/i/a56b1811ca8725a77926316bcb69e777f9b40edec61db00458a8e6553d680c00/F2M_ParisMPRHalf.jpg" /> Single provider registration - Rebranding Screen templates Free2Move had varying business models throughout different cities. In Berlin, we were known for being an aggregator for sharing mobility services. In Paris and Washington DC, we were operating as an independent car sharer with our own fleet of vehicles. One of the biggest challenges was to strike a balance in app screen UI templates for different user and city groupings. This required lots of focus on UX template card designs, contextual details, and a Design UI library. 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